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Music Business · January 30, 2025

Amazon Music Raises Prices Amid Streaming Industry Shifts

Amazon has announced price increases for its Amazon Music Unlimited streaming service in the US, UK, and Canada. This is the service's first price adjustment since August 2023.

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Amazon has announced price increases for its Amazon Music Unlimited streaming service in the US, UK, and Canada. This is the service's first price adjustment since August 2023.

Key changes:

- Individual non-Prime plans rise to $11.99/month (from $10.99)

- Prime member plans increase to $10.99/month (from $9.99)

- Family plan monthly rate grows to $19.99 (from $16.99)

The new pricing aligns Amazon Music Unlimited's non-Prime tier with competitor Spotify, which raised its Premium subscription to $11.99 last year. However, Amazon maintains a $1 discount for Prime members.

The price hikes come shortly after Amazon renewed its global licensing deal with Universal Music Group, aiming to enable "further innovation and exclusive content."

This adjustment reflects a broader industry trend, as major streaming services like Netflix and Discovery+ have recently raised subscription prices amid inflation and efforts to expand offerings.

Despite the increases, Amazon Music remains competitively positioned. With a catalog of over 100 million songs in high-quality audio, the service currently ranks as the fourth largest music streamer globally, excluding China's Tencent Music.


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Photo Credit: Diego Thomazini/Shutterstock
Photo Credit: Diego Thomazini/Shutterstock