Audiomack is introducing a unique way for acts to directly target fans and boost streams. Through its newly launched "Audience Amplifier", artists can pay to have their tracks inserted strategically into listeners' queues based on location and genre.
Rather than relying on shady third parties promising inflated numbers, the algorithm-powered promo tool gives indie artists true transparency. Upfront, they'll know exactly how many potential new ears each campaign budget might reach.
"Paying for black market ‘streams’ can lead to the removal of your music," notes Brian Zisook, EVP of Global Operations. "and the loss of access to your artist profile. It’s just not a viable long-term strategy."
The platform, founded in 2012, has long championed no-fee sharing and promotion for creators. But its premium subscription also removes ads while enhancing quality. Now, the Audience Amplifier aims to level up discovery for all.
"Audiomack’s primary goal is to provide artists a global platform to grow and reach new ears. By offering a safe and authorized promotion tool as an official partner, we aim to empower creators further to rise to the top” says CMO David Ponte
Flexibility is key - campaigns can be scheduled in advance or funded directly through existing earnings. Even emerging artists without a large payout can still get their music heard.
Audiomack continues innovating for musicians after rolling out new promotions, messaging, and premiere tools. Its analytic dashboard also arms acts with useful stats.
Most recently, partnering with Merlin expanded the roster to thousands more indie labels and distros. As always, music community is the driving force. With each new rollout, one thing is clear, this platform prides itself on championing creators worldwide.